Seasons by SUMI
Seasons is the debut fragrance collection by SUMI, where each scent captures the essence of a season as a timeless experience in nature. Unisex by design, Seasons offers a harmonious blend of natural notes, meticulously crafted to create a subtle yet distinctive fragrance. Defined by a light sillage, Seasons is an homage to quiet confidence, suited for the unassuming individual with a penchant for nuance.”
SUMI
Henry (owner of Sumi Threads) had a vision to transform his business from an apparel brand to a lifestyle brand. The catalyst for this transition is the debut of his fragrance line ‘Seasons’. However the current brand only lends itself as an apparel company. This is where I came in and refreshed the branding.
